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How Wallaroo Media made a client $347,815 with $16,571 in ad spend
Wallaroo Media had a new client approach them with a challenge: to become a household name in every closet and drive dramatically increased sales through online advertising channels. Every woman utters...
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How to migrate your website and not kill your SEO efforts
Migrating your site to a new domain or URL structure is a huge undertaking whose SEO implications should not be taken lightly. In fact, I would say switching URLs can be one of the lowest value yet...
View ArticleA Lead Generation Growth Hack with Gravity Forms and Calendly
You work in lead generation, or run a business where you need to get more people contacting you about your business, listen up. If you are not converting the “leads” that are coming to you, or the...
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Quit asking me what tools you should use
It’s time for a truth bomb. When you hear about someone having success with online marketing, you need to stop asking “what tools did you use for that?” I hear this question time and time and time...
View ArticleNo Nonsense Content Marketing
Two weeks ago at the MN Summit I presented this deck entitled “No Nonsense Content Marketing”. I have removed one slide that I gave away an an attendees-only gift, but the presentation otherwise is...
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SaaS Startup SEO Advice
Most startups underinvest in SEO for a really long time. If that’s you, listen up. On the one hand, I can’t blame you. You’re trying to get a new thing off the ground and just keep it alive, and maybe...
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F*ck Cost Per Lead
I am going to say something that many of you will disagree with: You should not base your marketing investment decisions off of cost per lead in the B2B space. In fact, I think cost per lead is the...
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What does an SEO agency or consultant actually do?
This is a question I get asked a lot, both as a business owner and an SEO consultant in my own right. The truth is, it’s a great question. If you’re hiring someone to do SEO for you, you need to know...
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Announcing the Credo SEO Calculator
Today I want to show you a new tool that we published recently onsite: the SEO calculator. I’m excited about this tool because it works towards answering a question that we get asked all the freaking...
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What’s the Best WordPress Hosting for Businesses?
If you are looking to find info and recommendations for the best WordPress hosting for businesses in 2017, you’ve come to the right place. In this post we compare five common hosts across reliability,...
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Search is live on Credo!
Over the last couple of years I’ve learned a valuable lesson in building a product – the time is never right but eventually you’ll find the time to build what you should. This has applied time and time...
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The biggest mistakes marketing agencies see their clients making
SEO can be a black box, and many business owners have minimal understanding of it. To that end, that’s why you hire a professional to help you out. At the same time, there are many things that agencies...
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SEO tips for eCommerce businesses to stand out online
If you run an ecommerce business, you get how important and hard it is to stand out online. You may be selling artisanal chocolate bunnies, but you’re still competing against sites like Amazon in the...
View Article3 Things You Need To Do To Close New Clients
Do you want to close more of the leads coming to you into new clients and therefore more revenue? If so, you have to follow these three rules of sales: Follow up with everyone within an hour of...
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CMO, Here are 6 ways to keep communication open with non-marketing teams
Are you in charge of marketing at your company, yet struggling to get buy-in or communicate across departments to get things done? The truth is that modern marketing teams have to partner with other...
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How to evaluate a marketing agency and their marketing proposals
One of the most common things I hear from businesses that we match with agencies or consultants through Credo is “How do I know which one to choose?” I also heard from an agency recently who has...
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Why marketing providers ask what your budget is, and why you should tell them
One sticking point around hiring someone for marketing services is around the cost. If you’ve ever had discussions with me or an agency/consultant, most of us will tell you that great work done by an...
View ArticleDon’t do this if you’re trying to hire a marketing provider
I received an email late last week from someone looking to hire a consultant, and it frustrated me so much that I did this video about it. If you’re a business trying to hire, make sure you watch to...
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Announcing the Credo Annual Membership
When I started working on Credo two years ago, it was small. In the first month the site generated 6 SEO/digital marketing projects. Now, we do that in two days. While Credo has been through some...
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Should you hire an SEO freelancer or an SEO consultant?
Freelancer or consultant, freelancer or consultant? This is a question I get pretty often, and when I am speaking with marketing professionals who work with clients I sometimes cringe when I hear...
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