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MapQuest Getting Star Results from Yelp Reviews?
I’ve been in SEO for a long time and seen a lot over the years. Panda rolled out about a year into my career, then Penguin, then all the other amazing algorithm changes we’ve learned to roll with over...
View ArticleHow Often Should You Communicate With Your Clients?
I’m involved in a few different groups of consultants and agency owners online, including Credo. One question I see a bunch is agency owners or consultants asking others how often they speak with their...
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What Does “Fresh Content for SEO” Really Mean?
A question SEOs get asked frequently is “what about fresh content for SEO?” Basically, businesses want to understand how having new or fresh content on your site can help you rank better. This is a...
View ArticleHow To Communicate Pricing Changes to Clients
Sometimes, you change. I’ve spoken with a few agency owners and consultants who have realized that they either have or need to go upstream in their business to a) be more profitable and b) be happier....
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43 Ways to Drive Traffic To Your Site in 2017
You need more website traffic. If you run an online business, traffic is your lifeblood because it enables your business model to work and pay your bills. Therefore, you need to employee multiple...
View ArticleWhat’s New in Credo Pro
Hi everyone – In this post you’ll find some information about some upcoming changes to Credo Pro. Over the last few months I have been digging deep into the Credo business metrics and also working with...
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What’s New On Credo
Last night I pushed a big upgrade to GetCredo.com, and Credo Pro as well. Here’s what’s new on Credo. If you’ve been following me on Twitter, Instagram, or if we’re friends on Facebook then you’ve seen...
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Behind The Scenes: Redoing The Credo Homepage
For a long time, the GetCredo.com homepage has been confusing to people. If I had a nickel for every time people have asked me about the old top image and the thinking behind it, I’d have a lot of...
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Refactoring the Credo Conversion Flow
While refactoring a lot of the Credo conversion flow recently, one of the sticking points I knew I needed to tackle was the main conversion form. There are two ways to convert on Credo: The main...
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What To Do When Your Business Is Struggling
When your business is struggling, you need to stop doing what you’ve been doing that is not effective and start doing other things that you think might be. Everything feels hard, and you need to fix...
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Please Turn Down The Lead Volume
I run a business that helps agencies and consultants get more clients. When people ask me to describe it, the easiest way is “lead generation for marketing agencies and consultants”. I hate lead...
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How does SEO actually work?
In my day to day, I get asked questions such as “But what specifically will you do to grow my audience?”, “What specifically did you do to get those results?”, or “How long should I expect SEO to take...
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Should You Hire The Person Who Ranks #1 For SEO Queries?
I’ve seen this question so many times that I want to give my thoughts on whether or not you should hire an SEO agency simply because they rank #1 or #2 for queries relevant to their business, such as...
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10 Questions to ask SEO Consultants
If you’ve never hired an SEO consultant or agency before, you likely don’t know where to start. These are the questions you should ask a potential SEO consultant or agency: What are some of the...
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How Does Content Marketing Work?
Ah content marketing. Content marketing has been the darling of the digital marketing world for the last 5 years, once SEO became much more complicated and difficult (you can’t just throw a bunch of...
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Website Page Architecture for SEO
I work on a lot of large websites. Most of the time when I am brought in to work on one of these sites, whether a content site or a marketplace (similar to ecommerce), one of the biggest changes I can...
View ArticleWhy Paying A Percentage of Ad Spend Sets Everyone Up for Failure
I have problems with paid acquisition agencies who charge a percentage of spend. It’s the PPC version of hourly pricing, where you’re paid for the number of hours that you work. Here’s my problem with...
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How to market a small business
If you are looking to market your small (or medium or even large) business, it’s all about your audience. That’s where you start and that’s how you market to them. The three steps I walk through in...
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PPC Pricing Ponderings: In Defense of Percentage of Spend (And a New Model!)
This is a guest post from Kirk Williams, the founder of Zato Marketing, an industry-leading PPC specialist, and an all around good dude. He read my post a couple of weeks ago and wanted to write this...
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What’s the best CMS for small business SEO?
One question we get a lot is: What’s the best CMS for small to medium size businesses to use for SEO? I do not believe that anyone should choose a particular CMS (or theme or code language) only for...
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