Shopify vs Magento for ecommerce – which is best?
One question we hear a lot is if you should use Shopify or Magento for eCommerce. So our researchers dug into the problem and came back with a few findings. The short version is that Shopify is a...
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Consultants, please don’t work for free
I once read a story about a young developer doing work through an agency for a client. They went to meet the client and were surprised to find another outside consultant in the room for the meeting as...
View ArticleThe new CredoCast is live
Over the last couple of years I have done a number of interviews, audio only, with some really smart entrepreneurs. A few months ago I realized that I missed that and that I learned a ton from doing...
View ArticleFind Your Communities, Seed Them With Value with Ross Simmonds (@TheCoolestCool)
Ross Simmonds, aka The Coolest Cool, is a marketer’s marketer. He owns his own brands as well as doing marketing for clients. In this episode, we talk about: His process for identifying promotion...
View ArticleThe Future of Advertising and Why Facebook Ads Are Giving Paid Search a Run...
Susan Wenograd is a Virginia-based advertising specialist. She’s actually my own go-to mentor on anything Facebook Ads or general advertising related, because she’s established herself as an expert...
View ArticleThe Journey from 6 Co-Founders to Building the Unbounce We Know Today, with...
Oli Gardner is a cofounder of Unbounce, the premiere landing page software to help businesses convert more of their traffic into leads and business. More than that, Oli is an internationally known...
View ArticleFinding Success with Audience-First Entrepreneurship, with Rand Fishkin
Rand Fishkin is the founder of Moz and an intrepid entrepreneur. He’s been a friend of mine for a number of years now, and one thing that has always impressed me is how thoughtful Rand is about growth...
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Why “SEO Keywords” don’t matter and what to do instead
Often when I am speaking with business owners or marketing managers about SEO and content marketing, I hear some version of this: We have the industry knowledge, but we need someone to insert the SEO...
View ArticleAaron Orendorff on the Content Process and Getting Rejected
Aaron Orendorff (@iconicontent) is a well known content marketer who has been published on the likes of Mashable, LifeHacker, FastCompany, and many more. He’s also gotten email responses from his...
View ArticleThe Future of Websites and Business is Personalization, with Brennan Dunn
Brennan Dunn is a developer at heart, but over the last few years has taken personalization and marketing automation further than pretty much anyone I know. Founder of many companies but most notably...
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What is anchor text and does it matter in 2018?
Misinformation runs rampant in the SEO world. Back before Google’s Penguin algorithm launched on April 24th 2012, link building was easy and relatively safe. If you built too many exact match anchor...
View ArticleBuilding a transparent business and being a solo founder with Adii Pienaar of...
I’ve been connected with Adii for a while now and always respected his stuff, but I have to be honest that I really enjoyed this conversation with him. Adii is a calming presence, something not often...
View ArticleWhy there is no “best marketing agency”
In my daily work on and in Credo, I often am asked who the “best (SEO/content/marketing) agency” is. I have literally heard those exact words hundreds of times in the last two years. I get it. We all...
View ArticleStartup SEO Challenges with Sean Smith of Simple Tiger
Sean Smith is the cofounder of Simple Tiger, a digital marketing firm that has been on Credo since the beginning. They specialize these days in startup marketing, especially SaaS companies, helping...
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Does your company need an SEO expert, and who should own SEO internally?
If you’ve arrived at this post via a Google search, you are probably in one of these two groups: You are a business that has identified SEO as a growth channel for you business and you don’t know who...
View ArticleHow focusing on doing things really well grew Foundr to millions of visits a...
Nathan Chan is the founder of Foundr (https://foundr.com/), an online magazine for entrepreneurs. He started it as a side hustle, and over the last few years has grown it into a powerhouse brand...
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What do you do when a new competitor enters your space?
If you are running or working at a moderately successful company, you can be assured that you will at some point face some major challenges when new competitors enter your space. Any vertical where you...
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What do Google’s new expanded meta descriptions mean for your business?
If you follow the SEO industry at all and care about organic traffic to your website, you might be aware that Google confirmed that they are making meta descriptions almost twice as long as before....
View ArticleSocial Media for Businesses is the story, with Ashley Ward of SEMrush
In this video, I speak with Ashley Ward who is currently the corporate speaker for SEMrush, the well known and loved SEO and digital marketing toolset. I wanted to catch up with Ashley because she has...
View ArticleSearch is the entrance to your business, with Local SEO and DealerOn VP Greg...
https://www.getcredo.com/wp-content/uploads/2018/01/Local-SEO-with-Greg-Gifford.mp3 Greg Gifford is a mensch, the VP of Search at DealerOn, and the owner of an epic beard. I’ve been friends with Greg...
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