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New on Credo – Pro Availability!
Today I have an exciting announcement both for pros and businesses looking for marketing help – availability! Now when you go to a pro’s profile (here’s mine) on desktop or laptop (anything bigger than...
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Why Businesses Should Publish Editorial Content On A Schedule
Content marketing is hard. If it was easy, everyone would be doing it and doing it well (obligatory link). Most businesses online are bought into the idea that blogging can build your business. Many...
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HubSpot vs Marketo
HubSpot and Marketo are two of the more well-known marketing automation tools available. Both are publicly traded companies, both have their pros and cons. So which is better for your business,...
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Challenges Of The Freelancer Nomadic Lifestyle
There I was, sitting at a table outside under an umbrella in Mexico, looking over the infinity pool to the Pacific Ocean. I was drinking a cold Pacifico beer and eating some delicious tacos. At that...
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8 Enterprise SEO Specific Issues and Why They Matter
Imagine you own a BMW. You love driving this car, with its sweet V8 engine and fantastic handling. You feel like you’re riding a rocketship on rails around sharp turns, and it’s fun. Boy is it fun....
View ArticleHow Marketing Agencies and Clients Can Work Together… Better
Note from John: this is a guest post from Garrett Mehrguth of Directive Consulting. Garrett started Directive in Southern California and has a wealth of knowledge around how to make a consulting...
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Lessons Learned Watching Digital Agencies Sell Consulting Contracts
One of the most interesting things about running my business Credo has been watching the pros on the platform sell their services to businesses interested in hiring a digital marketing professional. I...
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Should You Hire A Consultant or An Agency?
In my day to day of speaking with businesses and consultants, I’m confronted with the fact that a lot of businesses have no idea whether they actually need a consultant or an agency to fulfill their...
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31 Digital Marketing Ideas for Small Businesses
Do you love an underdog story? I sure do. I love hearing about the little guy who went head-to-head with BigBadCorp and won in ways that mattered to the little guy. This is part of why I love seeing...
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How To Start A Podcast For Your Business
Interest in podcasts and starting a podcast has gone THROUGH THE ROOF in the last few years: Like any new or quickly rising tactic or strategy, you need to ask yourself if starting a podcast is right...
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The SEO Tools We Couldn’t Work Without
SEO tools are a dime a dozen with new ones launching all the time, but a tool is only as good as the person using it. Just in the last week I have learned about new rank tracking, crawling, and...
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What Tools Should You Own vs Your Agency?
Last week I wrote about SEO tools and I’m doing it again today because it’s an important topic that isn’t talked about much these days in the digital marketing world. Today I want to cover the question...
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3 Data-backed Ways to Improve Your Landing Page Conversion Rates
If you’ve worked in marketing for a while, you may already know that even a tiny increase in conversions can make a massive difference in your revenue. I’m talking thousands of dollars here. (If you...
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Updated Credo Designs and What We’re Learning about CRO
Today when you’ve arrived on Credo, you may feel like something is different but not be quite sure what. Over the last few months, I’ve been working on a number of visual and user experience changes on...
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3 Reasons Why Your Small Business Blog Isn’t Generating Any Leads (+ How to...
Know what’s harder than keeping a blog updated regularly? Creating blog content that actually drives results for your business. If you’re not sure how to do that, I have some good news for you: With a...
View ArticleCredoCast Episode 1 – Jeremy Smith of SimpleTiger
Jeremy Smith is the founder of SimpleTiger, one of my favorite agencies here at Credo. Jeremy and his brother Sean were one of the first agencies on Credo, and they have closed an incredible amount of...
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How to Brainstorm Blog Post Ideas Your Target Audience Will Love
If you’re struggling to come up with new blog post ideas, you might be thinking: Why does this blank Word document look so daunting? I mean, you know your audience better than anyone. And you know how...
View ArticleCredoCast Ep 2 – Brandon Doyle of Wallaroo Media
Brandon Doyle is a cofounder of Wallaroo Media, based in Provo, Utah. Brandon was actually the first person I ever sold a lead to through what was at the time HireGun, and now Credo. Brandon and his...
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Why We’re Closing Pro Signups For Two Months
I’m closing new signups for Credo Pro tonight at midnight Pacific Standard Time. I’ve had a number of questions around why I am doing this, especially seeing as Credo is growing well and companies on...
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An Onpage SEO Guide for Consultants and Agencies
Are you a consultant or work inside an agency where you frequently need to give onpage SEO recommendations, yet you have not yet built out a full list that you always make sure to send to your clients...
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