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How To Vet A Potential Consultant
Lots has been written over the years about hiring a consultant or agency for your business. When I sit back and think about what you as a business owner have on your plate for the day to day of your...
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Credo New Feature Update: Consultant/Agency Reviews!
Here at Credo, we’re bringing transparency to the digital marketing consulting industry. Digital marketing is an opaque industry where a lot of practitioners do not do a great job for their clients and...
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The Marketplace Growth Conundrum
Marketplaces are an interesting business to build because you are in actuality building two companies. One side is B2C, where you acquire customers as the demand side (either people or businesses). On...
View ArticleWin A Copy of Nick Eubanks’ Keyword Research Guide
Are you a professional digital marketer or business owner who needs to either sharpen up their keyword research skills or learn how to do keyword research from scratch to build their business through...
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The Marketing Email You Are Not Sending But Should Be
Today I want to tell you about the email that we launched when I was at HotPads that outperformed our expectations, and it’s something that most companies out there should do. I can’t wait to do it on...
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Is The Time Finally Right For Marketing Management Consulting?
The digital marketing industry is still young, having started in very nascent forms around 1996 with the first search engines, where all that mattered was onpage text. The notion of links as a way to...
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40 Ways To Drive Traffic To Your Website in 2016
You need more website traffic. If you run an online business, traffic is your lifeblood because it enables your business model to work and pay your bills. Therefore, you need to employee multiple...
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How Sending My Leads to Credo Is Growing My Business
Note from John: this guest post comes to you from Mike Arnesen of UpBuild, a Credo partner agency in Portland, Oregon. Mike contacted me about writing this post because he uses a great workflow that...
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5 Website Crawling and Auditing Tools For Your Website
Sometimes as a business owner learning SEO, you need to crawl your website to understand where your largest areas of improvement lie, how the search engines are accessing your site, or to identify gaps...
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Does Ranking #1 In Google Still Matter?
Today I learned that 62% of SEOs are less focused on #1 rankings than five years ago. For years, search engine marketers and specifically SEO professionals have focused on getting their keywords to...
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WordPress Lead Generation Plugins For Your Small Business
There are a whole host of WordPress plugins. At a quick glance at the WordPress Plugin directory shows that there are close to 43,000 plugins available. That number does not appear to include those...
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Prioritizing Your Marketing Channels and Opportunities
Most marketers have no problem finding opportunities. The problem tends to be sifting through the myriad opportunities across all available marketing channels to uncover and prioritize those with the...
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How To Hire Growth Engineers
If you run a software business, you are either an engineer yourself or have hired engineers. While hiring engineers can be challenging for many reasons (multitude of choices for them for jobs, salary...
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How One Agency’s Consultative Sales Process Closes Better Business
A note from John: this post comes to you from Everett Sizemore at Inflow, who also wrote the monster Prioritizing Your Marketing Channels post. I asked Everett to write this post because I have seen a...
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The Best Invoicing Software for Small Businesses
Small businesses and freelancers rejoice! Invoicing sucks (let’s be honest) and is often a bigger time sink than we’d all like (much like proposals and pitching new work), but it’s also paramount to...
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How One Agency’s Consultative Sales Process Closes Better Business
A note from John: this post comes to you from Everett Sizemore at Inflow, who also wrote the monster Prioritizing Your Marketing Channels post. I asked Everett to write this post because I have seen a...
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Introducing Credo Pro – SaaS Edition
Today I set live a whole new version of my company Credo. While I’ve been iterating on the original idea of generating leads for marketing consultants and agencies for a while, and done it well (I’ve...
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How To Communicate With Your Agency
One of the hardest parts for both sides about a consulting arrangement between a business and an agency is communication. Communication is hard because it takes time, what’s said can be misunderstood,...
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How To Hire Growth Engineers
If you run a software business, you are either an engineer yourself or have hired engineers. While hiring engineers can be challenging for many reasons (multitude of choices for them for jobs, salary...
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The Small Business Marketing Automation Stack
I once subscribed to the school of thought that marketing automation was lazy marketing. I thought it was depersonalized, spammy, and not the right way to do things. I’ve since changed my mind while...
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