Clik here to view.
How To Structure A Consulting Engagement
I’ve been asked many times about how to structure marketing consulting engagements. While there’s no right answer necessarily, each consulting type has its own advantages and disadvantages. If you’re a...
View ArticleClik here to view.
Easy Keyword Research for SEO
Note from John: If you’re looking to hire someone to do keyword research for you, check out our SEO consultants and ask HireGun to find one for you. At the foundation of every SEO project is keyword...
View ArticleClik here to view.
18 Common E-Commerce SEO Mistakes and Solutions
I’ve worked with over 35 Ecommerce sites on multiple different CMS’s from well known and widely used to very niche. I’ve worked with drop shippers, health supplement companies, clothing companies,...
View ArticleHiring For Value vs Hourly Rates
Hiring a vendor is hard, especially for something as personal to your company and website as marketing. Any marketing done for your company will inevitably be seen by your customers and likely will...
View ArticleClik here to view.
How To Learn SEO – Business Edition
SEO, to the non-marketer, may seem like a magic combination of witchcraft and wizardry. You hear terms like “links”, “canonicals”, and “duplicate content” being thrown around which cause your head to...
View ArticleWhy Your Business Isn’t Ready For A Consultant
I (John) was a consultant for years, first with a software company then later with an online marketing agency while at the same time doing freelance consulting on the side. Now I have been inhouse for...
View ArticleClik here to view.
Get A Free Copy of The Link Building Book!
Let’s not bury the lead. Win a free copy of Paddy Moogan’s The Link Building Book, a $37 value with an incredible ROI! Do you work in, read about, or want to know more about SEO? If so, you probably...
View ArticleClik here to view.
What is the best way to write blog articles to maximize SEO benefit?
A question we often get asked at HireGun is “What is the best way to write blog articles to maximise SEO benefit?” We firmly believe that you don’t have to be an SEO expert to leverage the power of...
View ArticleClik here to view.
How to Change a Twitter Handle – Moving To @HireGun
Recently I (John) published a post over on my personal site titled “Does a startup really need its .com?” Obviously we don’t think so (judging from our domain name), but think that what is more...
View ArticleClik here to view.
Intro To Email Marketing For Small and Medium Size Businesses
If you run an online business, email marketing will be a large part of your overall marketing strategy. Whether you are running a local business, ecommerce business, or anything in between, email is...
View ArticleClik here to view.
5 Ways to Automate Your Marketing
If you’re a small to medium sized business owner, chances are you have a lot on your mind and many tasks to complete. You might be concerned about your cash flow, if your employees are going to get...
View ArticleClik here to view.
How To Hire A Growth Team For Your Business
If you’re involved in the tech marketing world at all, you’ve heard the term “growth hacking” is now all the rage. Everyone wants tactics that will 10x their business in less than 5 minutes of work,...
View ArticleClik here to view.
Do SEOs and Marketers Take NoFollow Links Into Account in 2015?
Last week we received a tweet asking about nofollow links for SEO. My response in the moment was “I don’t remember the last time I thought about follow/nofollow when it comes to link building” but then...
View ArticleClik here to view.
What Are The Most Effective Social Media Content Types?
Social media marketing has come into its own in the last few years, and the pace of innovation in the space is fast. Point blank, if your business is not using social media marketing to grow your...
View ArticleClik here to view.
WordPress vs Squarespace
Choosing between WordPress and Squarespace can be a difficult decision. By understanding your needs and how each platform measures up to them, you’ll be able to make the informed choice that best...
View ArticleClik here to view.
How To Use SEO To Dominate Your Startup’s Branded Searches
Startups know that SEO matters, but what they also know is that you need to get your company in front of the right people at the right time. For a small startup, this is key to survival. What a lot of...
View ArticleClik here to view.
Squarespace vs Shopify vs WordPress for eCommerce
Are you looking to launch an ecommerce website, either as a fulltime business or a side business? If so, you are probably asking yourself “Which platform should I use? Should I use Squarespace or...
View ArticleClik here to view.
What Are Average SEO Consultant Rates?
I’ve often been asked what average consultant and agency rates are for SEO and other digital marketing initiatives. Until recently, no one really had great data on it. There’s data around how much...
View ArticleClik here to view.
Moz vs Hubspot
Many marketers and businesses have asked the question “Which should I use, Moz or Hubspot?” While the answer is often “Why not both?” because they are vastly different tools (and the founders are very...
View ArticleClik here to view.
A New Entrepreneur’s Tools for Work Sanity
I’m recently out on my own as an entrepreneur. I don’t know why I thought it was a good idea, but I am trying to get two businesses of the ground at the same time — consulting with businesses on growth...
View Article